Pre Shipment Finance

The WTO establishes a framework for trade policies; it does not define or specify outcomes. That is, it is concerned with setting the rules of the trade policy games. Five principles are of particular importance in understanding both the pre-1994 GATT and the WTO Non-Discrimination It has two major components: the most favoured nation (MFN) rule, and the national treatment policy. Both are embedded in the main WTO rules on goods, services, and intellectual property, but their precise scope and nature differ across these areas. The MFN rule requires that a WTO member must apply the same conditions on all trade with other WTO members, i.e. a WTO member has to grant the most favorable conditions under which it allows trade in a certain product type to all other WTO members. Grant someone a special favour and you have to do the same for all other WTO members. National treatment means that imported goods should be treated no less favorably than domestically produced goods (at least after the foreign goods have entered the market) and was introduced to tackle non-tariff barriers to trade (e.g. technical standards, security standards et al. discriminating against imported goods). Reciprocity It reflects both a desire to limit the scope of free riding that may arise because of the MFN rule, and a desire to obtain better access to foreign markets. A related point is that for a nation to negotiate, it is necessary that the gain from doing so be greater than the gain available from unilateral liberalization; reciprocal concessions intend to ensure that such gains will materialize. Binding and enforceable commitments The tariff commitments made by WTO members in a multilateral trade negotiation and on accession are enumerated in a schedule (list) of concessions. These schedules establish “ceiling bindings”: a country can change its bindings, but only after negotiating with its trading partners, which could mean compensating them for loss of trade. If satisfaction is not obtained, the complaining country may invoke the WTO dispute settlement procedures. Transparency The WTO members are required to publish their trade regulations, to maintain institutions allowing for the review of administrative decisions affecting trade, to respond to requests for information by other members, and to notify changes in trade policies to the WTO. These internal transparency requirements are supplemented and facilitated by periodic country-specific reports (trade policy reviews) through the Trade Policy Review Mechanism (TPRM). The WTO system tries also to improve predictability and stability, discouraging the use of quotas and other measures used to set limits on quantities of imports. Safety valves In specific circumstances, governments are able to restrict trade. There are three types of provisions in this direction: articles allowing for the use of trade measures to attain noneconomic objectives; articles aimed at ensuring “fair competition”; and provisions permitting intervention in trade for economic reasons. Exceptions to the MFN principle also allow for preferential treatment of developed countries, regional free trade areas and customs unions.

The World Trade Organization (WTO) is an organization that intends to supervise and liberalize international trade. The organization officially commenced on January 1, 1995 under the Marrakech Agreement, replacing the General Agreement on Tariffs and Trade (GATT), which commenced in 1948. The organization deals with regulation of trade between participating countries; it provides a framework for negotiating and formalizing trade agreements, and a dispute resolution process aimed at enforcing participants’ adherence to WTO agreements which are signed by representatives of member governments and ratified by their parliaments. Most of the issues that the WTO focuses on derive from previous trade negotiations, especially from the Uruguay Round (1986–1994). The organization is currently endeavoring to persist with a trade negotiation called the Doha Round, which was launched in 2001 to enhance equitable participation of poorer countries which represent a majority of the world’s population. However, the negotiation has been dogged by “disagreement between exporters of agricultural bulk commodities and countries with large numbers of subsistence farmers on the precise terms of a ‘special safeguard measure’ to protect farmers from surges in imports. The WTO has 153 members representing more than 97% of total world trade and 30 observers, most seeking membership. The WTO is governed by a ministerial conference, meeting every two years; a general council, which implements the conference’s policy decisions and is responsible for day-to-day administration; and a director-general, who is appointed by the ministerial conference. The WTO’s headquarters is at Geneva Switzerland. The WTO’s predecessor, the General Agreement on Tariffs and Trade (GATT), was established after World War II in the wake of other new multilateral institutions dedicated to international economic cooperation — notably the Bretton Woods institutions known as the World Bank and the International Monetary Funds.

Get export orders & expand to foreign markets through proper export marketing If you are from India or some other fastly developing Asian/African country. And you are about to start your own export company, then export marketing is something you can’t ignore. There is a saying: “Failing to plan is a planning to fail”. In export-import business, for export marketing, this is 100% true. I am getting so many questions, like “How to find overseas buyers”?, “Which product should I export from India”? “To where I should export”?, “How to get export orders”? -Those easy questions cant answer so easily. Related article: Best import-export business ideas. That’s why I decided to write this article. This is for all of you who are eager to start an export-import business and change your life! Export marketing (if you are doing this right) will give answers to all of the previous questions for you. Marketing most important function is to bring you export orders, paying customers and retain those Related article: How to find buyers for your export products. In this article, we will show you: how you can build your own export marketing plan, step by step. We will also explain, why this is important for your business. We will also show, what are the differences between domestic marketing and export marketing. Before we show you, HOW to build your export marketing plan. At first, we need to explain its different from domestic marketing, its importance, and potential for you. The first part of this article is like an introduction to the export marketing and domestic marketing as well! Export marketing So, let’s dive in! In easy terms, export marketing is all about how to find international buyers and clients for your export goods. Domestic marketing is all about finding clients in your country or even in your hometown or village. Following is all based on our own practical experiences in export-import business and also a domestic business. Domestic Marketing VS Export Marketing WHAT IS domestic Marketing Domestic marketing includes resources, actions and strategies entrepreneur uses domestically. For make sure WHO are the clients, what do they want and how. Also, what are the market prices for the goods and how to sell them. Trough marketing research you can make sure quickly, who are the main competitors and what are their prices and tactics. Every marketing starts with the research of the market to make sure the current situation. After research, you have an overview of the market situation, about your clients, competitors, selling channels. Next step is to plan your marketing strategies and tactics properly, to get maximum result with optimal costs. After research, plan out following strategies and tactics for your business: Select proper marketing/sales channels- Through which you can reach to your clients with optimal cost. Create suitable marketing/sales messages, branding, and promotional materials- That are relevant to clients. Select suitable distribution model-Must to meet your clients where they are moving. Design proper package for your goods- Must be attractive for your target customers. Work out optimal pricing strategy- Price level and discounts need to be affordable and attractive for clients. After-sales strategy- If your clients expect it, then plan this also properly. Domestic marketing activities and strategies can be planned and executed quite easily compared with export marketing. You as a local person, you know how your country works. You know the culture and you can plan and execute most of the things on the fly. If something won’t go as you expect, then you can easily figure out what mistakes you made. You can adjust the plan and take actions again. Domestic marketing is much easier compared with the export marketing. It is because you are operating in a familiar environment and you know what to expect from the business. In Domestic business, you are competing with local competitors. However, in export-import business and in export marketing things are more complex… Attention new entrepreneur! Learn, how you can make money in import export business nowadays, enroll our 100% FREE mini-course below: Enroll and send me lesson # (1) now! WHAT IS Export marketing Export marketing includes the resources, activities, strategies what export company is pursuing internationally. To acquire clients and successfully sell exported goods to foreign markets. The overall process of export marketing is similar to the domestic marketing, but it has many new aspects. Also, the process itself will take much more time, especially the research and planning phases are much longer. But anyone, who wishes to start export import business successfully, needs to deal with export marketing! In export marketing, many new aspects need to consider, because exporting company is operating in the unknown environment. Export-import companies, when developing export strategies and foreign market entry strategies. Must learn and consider the following factors, aspects and their possible impacts on their business. Cultural differences- Europe, USA, UK has different culture compared with Asian countries. Culture affects the consumer habits, communication ways, marketing messages, product properties etc. Technological differences – Developed western countries have different technological standards, for complex goods. Example If Indian made machine doesn’t have CE certification, then it is not allowed to enter into the European market. Import requirements by importing country- Exporting company need to be aware all of the rules, import duties, restrictions etc. Local competition in foreign markets- Export company need to be aware that it is facing competition from foreign local companies who are operating there. International transactions – If in India you can make easy transactions and even deal with cash. If you are exporting to a foreign country, then money is going to move through international banks. Sometimes need to use banking instruments like Letter of credits ( L/C), Documentary credits ( D/C). Export procedures and documents– If you are sending goods to the foreign countries, then you need to provide the necessary documentation for your clients. Proper international sales-purchase contracts are also important. Foreign exchange- Export transactions are usually being made in US, dollars or Euros. The exchange rate is not always the same. The exporter needs to estimate how much foreign cash reserves they need. The foreign exchange rate can be favorable or unfavorable. International shipping- Exporter need to handle freights, shipping, logistics internationally. Market entry methods- You can participate by establishing a company or joints venture in a foreign country. As a direct exporter-importer (trading company). Or as an export-import or sourcing agent. Note: Export-import agents are not actually exporters or importers. Learn how to start as an export-import agent. NB! we have a special Free online course. It will show you step-by-step how you can make money as an Export-import company, Export import agent or as a sourcing agent. You can enroll below. Attention new entrepreneur! Learn, how you can make money in import export business nowadays, enroll our 100% FREE mini-course below: Enroll and send me lesson # (1) now! As you see, there are many new aspects compared to doing business domestically. But don’t worry! It may seem complicated to consider and analyze those new aspects of your export business, but don’t worry! Actually, you can learn things quickly if you have step by step instructions ( which we will give you.) BUT Is it right time to start an export-import business? Before we show you, how to build your export marketing plan and strategies, a lot of you may be thinking something followings: Is this worthy to start an Export business? Is it good and rewarding business? What is the future outlook for this business? Related article: Import-export business, should you really start it And it is totally normal to ask such questions. Because we want to invest our time and money into something, what has stability and what can give us the life we want. We want to confirm to you, that export-import business is a very rewarding business. You can make much bigger profit margins what you cant make in domestic business. It can change peoples lives and it is very stable- it is one of the oldest business in the world and it won’t disappear. For people from fastly developing countries like India, South Africa, and from Southeast Asia, South America now is probably the best time to get started in export-import business. Europe is more open than ever before. For people from India and for other southeast Asians – now is probably the best time ever to start an export-import business! Related article: Import-export business opportunities for Indians So, even you need to learn new things first, it is absolutely worth it! Export business can be extremely rewarding and can change peoples lives in developing countries! As you now probably understand the potential of the export business, then you probably also understand the importance of export marketing. Attention new entrepreneur! Learn, how you can make money in import export business nowadays, enroll our 100% FREE mini-course below: Enroll and send me lesson # (1) now! Lets now look, how to do export marketing and set your export strategies to build your export marketing plan. Export market research for export marketing strategies Step.1-Define your business and its position Note This first step you should do also if you don’t plan to export. The following exercise is also very helpful if you do business locally only! I also assume, that you already know, what kind of product you are exporting or importing. Before, we dig deeper into export marketing and take actions it is important to define in what kind of business you are in. Or what is the business you are planning? In what export import business you are I suggest to take a pencil and paper and write answers to the following questions: 1). WHAT products am I selling (or what product I am planning to sell)? You should be as specific as possible. Are those premium coffee beans for the middle class, stone slabs for manufacturing counter tops, fresh fruits for wholesalers, textile products for manufacturing jeans, organic chemicals for producing paint etc. 2). WHO exactly is my customer ( if you are just starting, then brainstorm who is your potential customer)? This is the most important question in every business! If you don’t know, to whom you are selling, then it means you are selling to no one! In question No.2, use pencil and paper and mark down as much as possible. Are they companies or private customers? If companies, then what kind of companies are they? Are they direct users of your products or they are mediators? If they are private customers, then what is their income level ? are they highly educated or not? Are they men or women, what ages, are they family persons? 3). What is the main reason, WHY your customer needs/wants your products? This is extremely important to understand. People purchase goods only because of the following 3 reasons: The product makes their life easier/better. Motorcycles, dishwasher, fertilizers for farming, telephones, coffee, etc. Product solves their problem/pain. Medicine for a headache, food to beat the hunger, water, Gasoline, spare-parts, etc. Because of irrational passions ( hobbies, status). A good example is luxury cars, super fashionable and expensive clothes, handbags, watches, golf equipment etc. Sometimes it is not so easy to understand, why someone purchases something. Let me give you one example. Let’s say, there is a 30+ single female who purchases the diet-food. What do you think, what is the main reason, why she purchases diet-food ?? Because she wants to lose the weight and look pretty? No… this is not the actual reason… The actual reason is this, She is looking for a man into her life and it is easier to find a man when she looks slim – this can be the actual reason, why she purchases diet food on the first place. If you know WHO exactly is your customer and WHY she/he purchases your goods, then you can create marketing message accordingly and this will raise your sales A LOT! But what if your customer is another company? With companies, it is much easier. All companies want to make more money and save costs. So, your product is either something they need in their production in order to create their own products so they can make more sales. OR your product is something that can save their costs, raise efficiency. Or is a combination of both, no more choices. If you are selling to companies, then pricing factor is more important compared to private consumers. After brainstorming answers to the previous 3 questions, you have clarity about in what kind of business you are. Who are the customers and why? WHO are your clients, WHY they need your products, WHAT exactly is your product- Those are fundamental questions for every business. Now we can actually start the export market analysis. We can analyze different markets ( countries), where you could possibly export your goods. step.2- Select 2-3 possible export markets for your products To succeed in exporting, you must first identify the most profitable international markets for your products or services. Without proper guidance and assistance, however, this process can be time-consuming and costly — particularly for small export-import businesses. So, below we will give you instructions on what you need to follow. We would suggest selecting 2-3 foreign markets. Those few markets you need to analyze further. How to approach for this, how to select those 2-3 countries? You need to do research. In export marketing and in marketing generally, there are online and offline research methods. Online research is available for everyone, so we demonstrate how to do some basic online market research online. Let’s say, you want to export coffee and coffee beans from India. How you can get the idea of where you should export?? Let’s do some easy research online about export markets for the coffee. Your best tool can be Google. Write into google the questions: “Top 10 coffee importing countries”. If you do that, then you will get many reports and articles about the greatest importers. You can find, that greatest importers are some of wealthiest countries in the world, like USA, Germany, France. For online research, I am suggesting to use this tool: Worldtopexports.com From the previous tool, I took this screenshot below: Coffe importing countries Top countries by coffee imports Also remember this: in export-import business, huge market size doesn’t mean that you could get higher profits from there. Profit margin depends a lot on the selling price, and the price depends on about the relation between supply and demand. If in some country, the demand is huge and increasing but supply is low or even decreasing, then this means, that prices there must go up and so do the profits! That’s why it is clever to pay attention to the fastest-growing coffee importers- those can be also your export markets. You can see that China boosted its coffee imports up to 265%!! Based on the previous, I would select: China, Germany, Netherlands and explore those countries further. To succeed in exporting, you must first identify the most profitable international markets! If you want to get more ideas, how to select your export markets, then we have an article which shows you in depth, how to select target countries for export. Attention new entrepreneur! Learn, how you can make money in import export business nowadays, enroll our 100% FREE mini-course below: Enroll and send me lesson # (1) now! step.3- export market research – analyze selected target countries This is probably the hardest and most time-consuming part of the whole export marketing. But it is also most important part and the data you collect and the conclusions you make after will become the foundation for your export marketing plan and your overall business strategies. How to collect data about export markets? Sometimes, online research is not enough, especially if you need very specific information about the target country. In the next steps 3-6 you cant get enough data online about your target countries. In this case, you have following options : Make friends in those target countries and let your local friend help you get the information you need. Use the services of international research companies Hire a freelancer to do the market research for you. The first and the last options are most affordable for you. I would suggest start making friends in foreign countries first. But if you need to get the data quickly, then freelancer platforms would be good place where to start. Look the screenshot below. freelancers for market research Skipping export market research is the most common reason why export-import companies fail and can’t find buyers. Ignoring export market research can also lead to the serious risk and losses, so I suggest to do it as much you can and as much your possibilities allow. Related article: Biggest risks in export business and solutions. In export market research, you should collect information for each before selected countries about the following aspects: 1. What are the customs formalities and duties in those countries regarding your products? (I would suggest creating an excel worksheet for each of the selected countries and collect data there) You as an Indian or some other country exporter need to be aware of the all requirements, formalities and import duties in that country where you plan to export. Formalities and requirements need to be met, otherwise you cant pass the importing country custom. Customs duties, taxes, and other fees will impact the selling price in that country. All duties, formalities, requirements are being determined by internationally standardized names and numbers for all the goods in import-export trade – the HS code. Every product has its own HS code. Example for the coffees, you can see the HS code below: Coffee HS codes All the European countries have the same rules for the goods from the thirds countries. Non-Eu countries have different rules. Rules in China and Netherlands are very different. Best way to make all clear is to contact your selected freight forwarder or customs agent and ask from him. We would suggest selecting one service provider from where you can get all needed services: custom, freight, transport. We suggest using DSV or DHL services. Those are one-stop service providers, you can get all services from those companies. Contact our country branch and send an inquiry, let them know your product and to where you want to export and u will get all the details. Also, make sure how much it cost for you to meet all those requirements. Attention new entrepreneur! Learn, how you can make money in import export business nowadays, enroll our 100% FREE mini-course below: Enroll and send me lesson # (1) now! 2. What are the transport costs by sea, by air to those possible export countries from your country? Using the previous international companies, you can make sure the air freights, shipping frights and also local transport if necessary. Different sized cargo has different shipping cost. Also, air freight is usually 3-5 time more expensive than sea-freight. For you as a coffee exporter, you need to calculate the delivery costs per 1 kg of coffee. Transport costs are important to know in export marketing, these need to be taken into account if planning your pricing strategy for our export business. 3. Make sure, how your product reach to the end consumer and what are prices After you know the requirements and costs ( including the transport costs) for sending the goods to the potential export market, you should make sure, how that product finally reaches to the final consumer/user. You should make sure how the goods are moving in that market. Below is an easy supply chain/distribution scheme, how goods maybe moving in a foreign country from direct importers to the end consumers. Supply chain in foreign country If you understand the mechanism, how goods are being distributed in the foreign country to where you want to export, then this gives you a big advantage. All this can be made sure only through export market analysis. Foreign markets today are all different. Structure of the distribution network depends on a country development level. Different products will be distributed also differently. Also, note the X and Y coordinates. As you see the closer you move to the end consumer the higher the selling prices will be, but the lower is the volume you can sell. In your export market research phase, make sure the following aspects. Make sure who are the main players there who directly import your products Find out the prices what direct importers are paying and how the prices changing during the distribution chain. Also, make sure what kinds of operation they are doing during the supply chain. Make sure, how importers and all the other players in the supply chain, are finding a new supplier. Example, local distributors are finding their suppliers differently than direct importers. Make sure what channels they use, to find their suppliers. Make sure ( as much you can) what are the volumes being sold in those countries, different cities by different players during the distribution network. 4. Analyze competition in those foreign markets. Exporting company need to handle two kinds of competition. Local competition in the foreign markets and competitions by other exporters from your country. That’s why this is wise to search for the competition. Search what are some of the other companies in your country, who are exporting the same products to the same target countries. Find them online and analyze their website, their selling prices, strategies. Find out, what kind of export marketing channels and methods they are using. One smart way to learn about your competitor prices is to pretend, that you are a buyer and ask for an offer. Secondly, collect information about some of the local companies in the foreign market. Find the companies which are selling the same products in the foreign country, what you want to export. Again, analyze their entire strategy, website, maybe ask for an offer. 5. Make sure expenses if establishing a company and operate a business in those foreign markets. If you are 100% sure, that you are not going to open company in those foreign countries, then you can skip this step. If you have an established company and you have more resources, then you can consider opening a foreign company. In this case, you should analyze also a foreign market business, legal, tax environments. Make sure how much it cost to open a company there, how high are salaries, how expensive is rent if you want to rent office or warehouse there. 6. Make conclusions, analyze and make decisions In this part of export marketing research, you need to put important data all into excel and compare different countries. Compare following data: What the selling prices for your product in each of those selected counties, In a different part of supply chain. The possible volumes being sold in different countries (market potential) Competition, their strengths, and weaknesses How hight is the shipping costs if you send goods to those different countries. What are the import requirements, if you want to send goods to those countries The main marketing channels what foreign importers and other players are using in different countries to find new suppliers? How easy it seems to find buyers, importers in those countries? After you compare all the data, then you should be able to make an informed decision, to which country you should start exporting or entering and to what kinds of players in the supply chain you should approach. Also, you should know, how to reach them. We suggest making an excel sheet also for the Finacial part. In financial part, analyze selling prices, total costs regarding with the exporting, possible marketing costs, estimated profir margings. All other costs what impact your business activities in those countries. Finally, your decision about the final country to where you start expanding should be made based on the financial calculations. Skipping export market research is the most common reason why export-import companies fail and can’t find buyers and export orders. Now we are reaching to the easier step in export marketing. Now, after export market analysis, conclusions, we need to determine export marketing strategies and put together an export marketing plan. Export marketing strategies for export marketing plan Note: Before you start putting together your export marketing plan, you should set your goals and set limitations. With limits, we mean to set the budget and resources what you can spend to export marketing plan. In this phase of export marketing, you should continue only with the selected country which seems most attractive to you. Now it is time to define your export marketing strategies with actions plans and resources – All the strategies, actions plans together will conclude your export marketing plan. Attention new entrepreneur! Learn, how you can make money in import export business nowadays, enroll our 100% FREE mini-course below: Enroll and send me lesson # (1) now! Export market entry strategy There are 3 traditional ways how to entre to the foreign markets. Your lesson is to consider all of them and choose the best ones what you are going to use in your export business. Direct exporting Perhaps the most common market entry strategy. You as an exporter will get an export order from foreign country importers and you are exporting directly to them. The export-import company needs to be aware of, how to reach to the importers who are directly importing your products. You need to know the marketing channels and tactics. Based on the research, you know the structure of the supply chain in the export country and you should also know, how they are looking for new suppliers. Direct exporting trough export-import agents/sourcing agents You as a direct exporter will approach the foreign country importing agents first. Foreign country importing/sourcing agent is presenting local importers and is making a commission fee, when they bring good deals to the companies whom they are representing. If the country to where you want to export, has a lot of agents and they are common players in the supply chain, then finding the agents maybe be a good idea. You need to know, how to reach to these agents. We have an in-depth article about how to find buyers for your export goods. There we are explaining those methods more deeply and we include practical samples as well Entering the foreign market through the established foreign company The exporter can also establish a local company in the target market. In this case, a local partner is essential. In this case, an entrepreneur must have a considerable amount of free funds to invest. This option is suitable for an already long time established export companies. #Exporting through Online shop# This is a new form of exporting, it is increasingly popular. This allows small entrepreneurs to expand their business and export globally with very small costs. However, this option is usable, when you are exporting something that is light and small and a buyer is a private person. Example of clothes, accessories, beauty products, electronics, handicraft etc. using this market entry strategy requires, that you know very well how to do import export online marketing. Based on the export market research you should decide your market entry strategy. Pricing strategy for export market Based on the export market research and analysis you should know the price of the products that you plan to export. One this is sure, nobody purchase from you if you are offering your products at a more high price, what the buyers are currently getting in the export market. Bullet-proof method for getting export orders and market share quickly is to offer your products with 10-20% lower price what the buyers/importers are currently getting. If your product has some special advantages (a unique selling point-USP), let us say your products are higher quality than buyers currently getting or your products has some special features, then you need to point that our to the prospects, then you are in positions to get a higher price from your products. Consider your products, costs and the prices on the exporting market and decide your pricing strategy. Export marketing channels and messages If you have decided your target export country ( even better when you decided the right city), right entry strategy, right pricing, then it is time to decide, what kinds of marketing channels you are focusing on. You know to whom you are going to approach ( who is your buyer). Also based on the research, you should know trough which marketing channels your prospects are looking at their suppliers- through those you should send your messages ( offers, presentations, ads). There are traditional export marketing channels and there are also online marketing channels. Traditional export marketing channels Here are such traditional channels like export-import trade fares, Chambers of commerce, Business visits, old-fashioned import-export discovery trips to the export country, to meet potential partners. Printed media in foreign country newspapers, magazines ( the ones, your prospects are reading). Using the services of local sourcing agent. Import-export online marketing channels Here are newer ways, like participating in Social media groups, Online advertising, PPC, Email marketing. Also ranking high in google for selected search terms ( what your clients are using) is apart from online marketing. Online marketplaces, like Alibaba, go4worldbusiness. Also creating the online store and selling trough it is a part of export marketing. Right channels must be selected based on the customer of yours. You need to use this kind of channels what your customers are using. Below you can see an example, how random exporting company is posting its marketing messages and adds in the social media export-import groups where their potential customers also participating. This is easy, cheap and can be a very effective tactic to get the attention of your potential buyers. post in social media groups for export marketing There are free groups for all kinds of export-import business. Export marketing messages, presentations, brochures In order to get export orders for your business, you need to know how to approach to the potential customers. If you know who exactly is your customer, then you need to create proper marketing messages what really resonates with them and grab their attention. You should create offer templated, presentation materials about your business and products, offer templates etc. Also, social media posts, videos, and articles are marketing messages. Attention new entrepreneur! Learn, how you can make money in import export business nowadays, enroll our 100% FREE mini-course below: Enroll and send me lesson # (1) now! Most importantly, you think about your customer and think about WHAT they really want and WHY they need your products and what is most important to them. Then create proper marketing materials and templates. Conclusion Export marketing plan contains properly selected strategies and action plan with needed resources. But the most important part is the export market research and analyze. Only after analyze and conclusions it is possible to make effective decisions and put together a marketing plan which will bring you export orders and clients regularly. We covered a lot and actually, this was a just brief explanation about the export marketing. This subject is very deep and we think, this is something that you can only learn from real export-import entrepreneurs who are experienced with it. We have practical export import courses and programs where we explain this subject to you in depth, with practical examples from our own export-import business. So, If previous was overwhelming and you still have a lot of questions, then we suggest enrolling in some of our export-import courses here. 0 SOCIAL NETWORKS OUR IMPORT-EXPORT RELATED ANSWERS IN QUORA LEARN HOW TO MAKE MONEY Attention new entrepreneur! Learn, how you can make money in import export business nowadays, enroll our 100% FREE mini-course below: Enroll and send me lesson # (1) now! IMPORT-EXPORT BUSINESS EDUCATIONAL This website is an online resource for everyone who is interested in import-export busines

Everyone who starts an export-import business need to be aware of export risks. The exporters can then be well informed and prepared and can hedge the risks. Unfortunately, most of the new exporters and importers are not aware of the export risks. So, we decided to write an article, to point out some of the most serious risks. We will also show, how to hedge export risks. Even export business has a lot of advantages in front of the local business and there are so many export business opportunities. Attention new entrepreneur! Learn, how you can make money in import export business nowadays, enroll our 100% FREE mini-course below: Enroll and send me lesson # (1) now! Main advantages in export business are as follows: As an exporter, you are able to get a better price than you would otherwise get in the local market. If you are an exporter, you are also able to sell bigger volumes to the foreign markets. Government supports exporters and usually, there is favorable taxation policy for exporters. Still, there are also disadvantages, mainly occurring as an export risks. Following will give you an overview of most of them and we will also show you, how to hedge those export risks. 1. Payment risk in export business Payment risk as a serious export risk Regarding with payments, there are many risks. We will explain all the risks regarding with the payments in export-import business. The foreign buyer doesn’t pay you on time Maybe you are waiting for the initial payment ( advance) payment from the foreign buyer. But they won’t make the payment on time. Then you are in trouble to pay your supplier and maybe you are not able to get the products from your supplier. Probably you already agreed with your supplier, that you will pay to him and take the goods advance. Because your buyer won’t pay to you, then you cant pay to your supplier either. You may even lose the business deal because your local supplier maybe gives the goods to the other buyer because he cant wait. The buyer won’t make the balance payment at the right time. Let’s say, you agreed, that buyer will pay 70% against the bill of lading ( B/L) copy. Sometimes, the buyer may fail to make the balance payment on the right time. Then you are in the situation, where you need to ship the goods, but you still haven’t received the balance payment. Both export risks are very nerve-wracking because you don’t know, is the payment on the way or not. Maybe the buyer is a scammer and doesn’t pay to you at all?? Don’t worry, there are good solutions to prevent those situations, we will show you soon, how… The foreign buyer doesn’t pay at all- one of the biggest export risks! If the buyer just delays with the payment, this is not so bad, finally, you still will receive the money. But In the worst scenario, the buyer doesn’t pay you at all! When the buyer fails to make the initial first payment, then you just won’t proceed his order. You cancel also your order from your supplier. It is maybe harmful to your relations with your suppliers but in most cases, you won’t get the remarkable financial loss. But If the buyer fails to pay the balance payment, then this is the most serious case for you. Now you are in the situation, where you have been shipped the goods to the buyer, but you won’t get the rest of the money. In this situation, you should try to cancel the shipment, if possible. If the ship already on the sea, then the best what you can do is do not ship the original export-import docs to the buyer. If the buyer won’t get the original docs, then he is not able to get products out from his country custom. The owner will be the company who has the original docs of the goods, in this case, exporting company. So, in this case, you can take the goods back. But this is also costly, you need to cover the costs of the transport. In this situation, it is better, to find a new buyer at the target destination port and let them pay you for the goods and then you can send the original docs to him. Remember, if you won’t find the new buyer, then you need to pay for the time when your containers are on stuck on the other country shipping port. This is very costly and you need to act quickly. The more you wait, the more you lose money. Always try to find new buyers from target destination Hedging the payment related export risks Export payment insurance For companies that are exporting the goods to the foreign markets, there are possible to ensure your payments. Also called trade credit insurance, this means, that in case the foreign buyer fails to pay you the money, then the insurance company will pay you. They will pay the big amount of the money what you didn’t receive from the buyer. Usually, insurance companies agree to pay out 80-95% of the total sum of the money what you should receive. After you get the money from the insurance companies, then the insurance company will take over your claim against to the buyer who didn’t pay you. So, the insurance company now start trying to get the money from the buyer. You no need to worry anymore. But, ensuring the export payment also cost money. Insurance companies will make a review of your planned business transactions before they agree to ensure your payment. There are International companies that are offering such services, example Meridian Finacial Group. Also, there are banks and government institutions that are offering the export payment insurances. You should ask from your country appropriate export-related institutions and from your bank about it. Also, google about export credit insurances. you will find different possibilities easily and you can choose the best for you. You need to analyze the insurance cost for you in case you use export payment insurance. Also, take into account the possibility of the risk. If you have long time buyer from a foreign country, then this insurance maybe not reasonable. L/C (letter of credit) payment L/C as a Letter of credit is a secure payment method that is very secure for both, for seller and buyer. In this case, the exporter and importer agree to use Letter of credit payment and then they will also agree on the conditions of the letter of credit. Letter or credit is basically an agreement and transaction between two banks, (buyer and seller banks). In this case, Buyers bank will declare to your bank (seller bank), that it will make a certain payment to your bank behalf of the buyer, under specified conditions ( L/C conditions). Banks will handle and review the documents and one Bank ( buyers bank), will pay to the seller Bank if all LC conditions are met. In a letter of credit, you as a seller need to tell the buyer, that you want to use LC. Then the buyer will open the LC deposit in his banks. This means, that the buyer will pay the agreed sum of the money on the secure bank deposit or the bank froze that money in buyer account. You, as a seller ( beneficiary of L/C) will get a notice from your bank about the opened LC for your favor. For the seller, this means, that the money is available and you don’t need to afraid, that buyer doesn’t have money anymore. L/C is a method, where the seller will get the deposit against when he met all the LC conditions, presented to the seller’s bank. At first, the seller needs to give the required docs to his bank, the banker will review the docs and is convinced, that the required docs are presented and all LC conditions are met, then your bank will send the docs to the buyers Bank. Buyer bank will review docs also, and if all is correct, the buyer side bank will make the payment of the LC sum to your Bank and your bank will pay it out to you during a specified time. Letter of credit works based on the agreed and confirmed LC terms (contract). In LC contract, most importantly the following aspects are specified and set. What documents need to be presented to the buyers’ bank by supplier The timeline of the LC. This means, if supplier cant presents the docs at the right time, then the LC deposit is no longer available, you need take your products back paying the transport costs, also you will get your docs back. The sum of the LC deposit. The timeline, during what the buyer’s bank must pay the money out to your bank There exist different types of letter of credits. There exist L/C at sight and also LC with the timeline. Also, there is Revocable and Irrevocable Letter of credit. Seller and buyer need to agree the best solution. But as always, this instrument has its own cost, because banks want to make money as well. Usually, the bank will take 5-7% of the total amount of the LC deposit. Also, the banks always review your planned business and sometimes they may refuse. Letter of credit is a good idea if you are dealing with expensive goods and your profit margins are high enough. First, receive the payment, then ship The very easy solution, but sometimes not acceptable by the buyer. In this Case, the exporter won’t start processing the order, when exporter receives the first initial payment, usually 30%. Also, the exporter won’t ship the goods, before the balance payment is paid. In this case, all the risks are on the buyer side, so its understood, why the buyer doesn’t usually accept this. But to make them accept it, we suggest asking them to come and visit you. You can show the buyer the goods ready for shipping, so they can trust you and pay the money out. Sell through Alibaba, use Alibaba trade insurance service If you are gold and verified member of Alibaba, then you have the option, to sell through Alibaba and have the trade assurance. Alibaba can protect both sides: buyers and sellers. This service is similar to the export payment insurance. Alibaba also protects against other things, like bad quality, wrong quantity. This is a reasonable solution when you are selling small amounts. Deal only with reliable buyers and suppliers New and fresh exporters usually won’t make a background check on the potential buyer. There are a lot of scammers and it is neccesary to conclude sufficient background check of the potential buyer.Do it, before you take negotiations seriously. If you plan to export to Europe or some other overseas country, then always investigate the potential buyer. Ask the company registration certificate of his company. Google about them, if possible get details of the companies whom they have bought before. Then you can talk to them and ask about this buyer. Also, make sure their financial reliability, their annual turnover. Make sure how long have they been in the business. Additionally, make sure how professional they are, take any sign of unprofessionality as a sign of risk. If finding and validating serious buyers, then there aren’t better methods, than old-school physical visiting and meetings. Note for importers: In case you plan to import, then we aware that about 80% of your efforts will go to find and validate he reliable suppliers to finally find the right supplier. We have a case study about how to import from China. There we explain exhaustively, how to find reliable suppliers and how to inspect them before you enter into importing business with the supplier. Detailed contract Every business transaction needs to follow strictly the signed contract. Attention new entrepreneur! Learn, how you can make money in import export business nowadays, enroll our 100% FREE mini-course below: Enroll and send me lesson # (1) now! International sales-purchase contract belongs to the export documentation and needs to be well drafted and all important aspects need to be taken into consideration and set in the contract. Also, the contract needs to be signed by authorized parties. This means, that only the persons, who have the right to present the company, need to sign the contract. Usually CEO,s, General managers, Owners, Directors. Sometimes, it is possible to take one step further and visit the notary to officially proof the contract. In this case, the notary will make sure, that the persons are who they claim they are and also make sure the persons have the right to sign the contract. In some countries, there aren’t notaries, an example in China. But In Europe and USA, it is possible. But usually this is time and money consuming and the parties may not to agree on this. 2. Damage/destruction of the goods during the freight Damage of the goods. If you are exporting goods to the overseas, then you need to know very well, how your goods remain its quality during the freight. Based on this you need to choose the correct shipping method and packing, conditions. From here come another export risks. For some goods, like fruits, vegetable, food products, the special conditions are crucial. If you won’t organize needed conditions, then your goods can be damaged, if they arrive to the buyer. Below is one case example of my own business Years ago, I exported berries and fruits from Europe to Hongkong. I got an expensive experience what this export risk really means. One container of frozen berries, what I sent from Spain to the Hongkong turned totally ineligible for human consumption, after they arrived in Hongkong. It turned out, that the cooling device of the sea container where broken, so the frozen berries meltdown during the sea freight. At that time, I didn’t insurance that load, so I lost all of it. As an extra cost, I needed to destroy the berries on the Hongkong. This was an expensive experience, but I learned a lot from this. This kind of things can happen with all kinds of fruits, vegetables, meat, and foodstuff. In the worst case, you can lose all the load. If the damage is not so big, then you can lower the price for the buyer, if he accepts it. In either case, every exporter needs to know that there exists this kind of risk. Special conditions like temperature and ventilation are crucial for food-related products. But it is also possible, that products, like machines, or some kind of raw material will get damaged. Usually, this is because of the poor packing and handling of the goods. Total lost of the goods Ships sink or can be overtaken by pirates, airplanes can crash sometimes, trains can have terrible accidents. These export risks are not very probable, but those still exist nowadays. If some of those export risks come true, then you will lose all the goods and you cant do nothing anymore. This kind of risk is becoming more important and valid, if you are exporting very expensive goods, in very big volumes and very often. Hedging the damage, destruction related export risks If with payment related export risks, you can really hedge the risk, example with LC payments. But with damage and destruction, it is most cases impossible to hedge the risks. Here you can mostly prepare for the risk and make sure you won’t get the financial loss if the risk comes true. Insurance your shipment All the main shipping companies like DHL, TNT, Maersk, UPS etc are offering the insurance services as well. This means, that you need to buy the insurance policy and then your goods are all covered in case something happens with this during the freight. Different companies offer different types of freight insurances for your goods and for food-related products, the cost can be high and conditions very strict. We strongly recommend, do not save cost from insurance. Work with internationally well-known shipping companies Even, sometimes the DHL can be expensive, then if you are moving expensive goods, it is reasonable to spend a little bit more on the freight. At least you know your goods are on the good hands. International well-known shipping companies are also providing accurate tracking service and very professional client service. This will also give the safe feeling to your buyer. As an additional note, to this risk, we also suggest dealing with this kind of products that are stable, temperature resistant. 3. Export risks related to custom and documentation Custom and documentation related export risks If you are exporting or importing, then you need to deal with customs and export documentation and procedures. If you don’t have the needed documents neccesary for your country custom, then you may be prohibited to export the goods out from your country. Same with importing, if you will get the goods from your supplier, but an example, the supplier won’t send you the specific document, then the custom may won’t let you clear the custom. Also, some products are prohibited or restricted to export out from your country. Example India restricts and prohibits the export of the energy-related products because India has increased energy demand. Also, some products may be restricted for import into your country. All these restrictions and problems with documents can mean serious cost for exporters and importers, so they are export risks. Hedging the custom and documentation related export risk For exporters and importers, before you are signing contracts and closing the deals, you need to make sure all the documents required together with your products. Secondly, you need to know are there any restrictions or limitations related to your products or with the countries what you are dealing with. This prework will save you from the further unpleasant surprises and costs. Attention new entrepreneur! Learn, how you can make money in import export business nowadays, enroll our 100% FREE mini-course below: Enroll and send me lesson # (1) now! As a fresh or less experienced exporter or importer, you should use the help of customs brokers and freight forwarders. They will tell you all what you need to know related to your products. Final note for new exporters For new entrepreneurs who are just starting out in export-import business. The best way, how to learn about the export risks and the same time without any risk at all, is to start as an export-import agent. As an export-import agent, you are not responsible for the most export risks what we handled in this article. Your job as an export agent is usually done, after you bring the new buyer to the seller and after seller pays the first payment to the exporter, then you should get your commission fee. In our premium course Zero to first deal, we are showing with practical steps, how to get started as an export-import agent.

If we want to be successful, passionate and happy, then the effort is what we must have. Most of us end up dedicating our own life to work for a Job. We become like everyone else: surrounded by bills, kids, and responsibilities to care about. Life will be expensive, even before they get successful enough to pay for it. In the future, they probably have to change their jobs suddenly, and until the next generation, this will become a vicious circle for most people. Most of the people live their lives working for other persons. Of course, some of them also become successful and happy with their jobs. But sadly, most of them finally realize, that this path won’t make them happy. It either won’t give enough freedom and wealth. And those who find them unsatisfied, not successful, feel that they have no direction or just stand in one place in their lives. Some maybe have failed also. But don’t worry about that. Failure is our best teacher. Hoping is the process. So what can you do to be successful and satisfied with the life? What can you do, if you are not satisfied with the job-life? You can take another path, what few are willing and dare to take – You can become an entrepreneur. Start your own business, but start a profitable business in India! So, why not start your own business and become successful through entrepreneurship? Attention new entrepreneur! Learn, how you can make money in import export business nowadays, enroll our 100% FREE mini-course below: Enroll and send me lesson # (1) now! Steve Jobs has been said:” Your time is limited, don’t waste it working for other person’s dreams!“ As we come close to the end of the year, many of us start to set new targets and goals. So, we encourage you to set a new target what can change your life– Starting a business of your own. Exportimportpractical is created to help and support new and current entrepreneurs to start and grow their export-import business. Today we give some ideas about profitable businesses in India which can be started by everyone: students, workers, housewife, retired people, entrepreneurs, investors or anyone who want to become a business owner. We will look, what are the best businesses in India. We will explain some of the most profitable businesses in India nowadays. Hint: The most profitable business in India we will point out at the end of the article- No 17 in the list. But now, let’s start from the beginning! 1. Website designing Website design is very necessary and important in modern life. The website is a specific address of a company on the internet. It contains information about the business activities, products that companies want to export or sell to the local customers. Makes them understand and memorize things way better. Especially it supports well for individual online sellers and international export-import companies. No design makes business unclear, impossible for customers to find products and read. Bad design can make the users never want to come back. With a good company website is easy to attract more potential customers. This is one of the reasons why large or small businesses should have a website of their own. In 2018, India has more than 400 million people use the internet- accounting for about 30% of the population – a very potential market for website design business. You as a website designer can offer your services to the local companies in your country and you can also sell your services to the foreign companies. So this is definitely great and profitable business in India nowadays. The costs to run this business can be low, but you need to have designing skills. Tip to become successful Create competitive advantage: Put a lot of effort for your own website first, to stand out among many competitors websites. in addition to beautiful design, rich content, variety items, website designer should use online marketing tools such as, SEO, Google Adds word … 2. Selling Products Online Selling products online is modern and profitable business in India The Internet is an environment where people can talk, exchange data, and especially purchase goods without having to go to the store directly Especially it supports very well the small sellers because using the internet, you do not need to have real premises or shops. You can set up e-shop and start selling your goods online in your living room. You can focus on local customers in India only, or you can target the overseas online shoppers- then you are already in the international export business. Social networking is an effective selling solution, bringing high sales to many individuals and businesses. Plus it is a tool that people who have very few capital, can afford to reach to the masses. We can sell directly through the social networks, or link to our website to increase the number of visits, direct customers to the purchase through the website. Unlike traditional sales, online sales can take place both day and night and fully meet the needs of both buyers and sellers. We will be proactive in business, by simply posting product information along with contacts so we can start offering products easily. There are many online sales channels to choose from, such as Youtube, Facebook, Instagram or our own website. Also, it is possible to open the online store in a ready-made online marketplace, like Amazon, eBay, Aliexpress and others. Creating an online sales channel or a fanpage on popular social networks is more common and easier than ever. Tips before starting selling online: Build your fully functional online store of your own or in some established platform Create online sales channels and fan pages on popular social networks Select suppliers of the products with certifications and high quality Attractive titles for products to arouse customer interest Describe the benefits of the product, branding Build your credibility as a solver of the problem Add the testimonials of the users already used your product Organize the delivery system And yes, selling products online is definitely one the most profitable business in India now and in the near future as well. NB! Most critical part for every online selling and export import business is to select the right product- 80% of the success depends on it. There are 2 most important criteria, read more here- How to select and choose the product. Attention new entrepreneur! Learn, how you can make money in import export business nowadays, enroll our 100% FREE mini-course below: Enroll and send me lesson # (1) now! 3. Travel agency- traditional but very profitable business in India Travel agency- traditional and profitable business in India The list of the most beautiful places in India cannot be complete without the Taj Mahal in Agra, Uttar Pradesh. White marble tombs were erected by the Emperor Shah Jahan of the Mughal emperor in the 1600s to commemorate his third wife, Mumtaz Mahal. India is always a dream destination of many visitors because of the beautiful natural landscape, the unique architecture and ancient culture. India’s Indus River civilization flourished five thousand years ago. India is the birthplace of four important religions in the world: Hinduism, Buddhism, Jainism and Sikhism. India is planning to cut taxes and create more incentives for tourism to boost economic growth and create more jobs. In the future, tourism will be one of the fastest growing sectors in India, become more and more foreigners will come discover India. Here is no doubt, that if planned properly, business in the travel/tourism sector can be very profitable and lucrative. You can start a different business in the travel/tourism sector such as: organizing tours, airline ticketing, travel consultancy, travel agency… To run a successful travel business and attract more customers use the service, we need to do an research for potential customers. Analyze and meet the needs of customers in a timely manner, bring satisfaction to customers. When arranging services for tourists, the travel business considers several factors such as: Time and distance The purpose of the trip Consumption habits Safety of the vehicles Stay and eat Prices and quality of the tour Explore the right tourist destination Festivals and entertainment included 4. Fashion Boutique- Import foreign brands and sell them as premium The fashion industry is really a thriving industry not only in India but also all over the world. There are many brands of clothing, some shoes are national brands and some others are international brands. The fashion industry is really a very competitive industry, all clothing and footwear designs must ensure that they always match the trend if we want to continue doing business. In the country has more than 1.3 billion population, doing fashion business is not a big matter. In the light of Indian rising middle class, it is clear, that there are business opportunities available. If you are able to select a right niche and focus on the right target group, you can have a profitable business in India. We can choose from many kinds of fashion businesses in India to fulfill the dream of owning our own fashion boutique. It could be the opening of a store and creating a boutique of your own style. Or rent a kiot and enter the fashionable “trendy” items to attract customers: Even you can open the online shop to get more customers. Tips for a boutique keeper: For fashion stores, you have to identify the subjects ( target group) you want to sell your products: Men, women, the elderly, children. The products of fashion are diversely like clothes, shoes, perfumes, hats, belts, bags … Choose the location near to the most targeted customers. For example, the fashion business for students should choose places near schools, dormitory … to be able to easily attract potential customers. Don’t spend up all your money to the inventory/stock. Spend money to cover the cost of the first months, invest more into the stock if you see big interests by the customers. Design the shop so that there is the attraction and unique, a utility for customers during the selection of clothing or fashion products. Bring unique and beautiful aesthetic to customers, make customers curious. A suitable aroma is a bonus for a good boutique shop. In the process of selling, it is necessary to have appropriate attitudes and respect for customers. Sharing and good conversation with customers will create a good image. Giving compliments about a customer’s aesthetic eye or concern for customer issues is also something that makes customers happy. 5. Foods and beverages India is a densely populated country and strongly influenced by religion, Indian cuisine reflects a true-to-life social life. Variety in flavors, colors, India is a paradise of spices and flavors. The most characteristic of Indian cuisine is the use of spices in cooking. Dozens of different spices are used to dramatically stimulate both sight, smell, and taste. Spices from India have become a luxury item in the West for a long time and are one of the inspiration for foreign trade between Europe and Asia. Some famous spices in Indian dishes. Chili, mustard, cassia, garam masala, cardamom, cinnamon, cloves, laurel leaves, mint leaves, nutmeg, turmeric, curry leaves, ginger, coriander, ferula, saffron and others. Indian spiced can be exported to western countries Starting an exporting business and exporting spices to the western countries is still a very profitable business in India. For exporting business, it is very important to select the right products and the right target markets. We will consider export-import business later on in this article. Now back to the food and beverages. There isn’t a better way to combine food and beverage and create maximum value out from it than starting a restaurant business. The restaurant business is one of the most popular business because going to restaurants has become a habit of people, especially in urban areas, tourist destinations in India. It is popular because the demand for different food is huge. But the restaurant business is also very competitive. In order to be successful in it, two things matter most: You need to select the right niche and style ( such which has a big demand, but low supply) The most important is- right location. No matter you decide to open a modern European restaurant, or a traditional Indian restaurant or a Chinese restaurant. One should pay attention to the budget of start-up, cultures of the places, source of supply, designs for the restaurant, menu, staffs, marketing, and brand name etc. Even, the restaurant business is competitive, it is still a good chance, that it can be the very profitable business in India for you. Because Population in India is tremendous and people need food. Also, the Indian middle class is rising. 6. Pharmacy business- Probably most profitable manufacturing business in India In recent years, the Indian pharmaceutical industry has created its own position. India is country known for supplying low-cost generic drugs to the global market, which has grown and matured more with the development of technology and product research. Pharma sector in india is growing fastly Today India has become the world’s largest exporter of generic drugs, the fastest-growing and the most competitive. India is exporting drugs to more than 200 countries, of which the major market is the United States. Between 2014 and 2016, US pharmaceutical companies have doubled the number of licensed medicines for India from 109 to 201. Indian pharmaceuticals accounted for 40% of the total new licensing from US companies, up 35% over the same period last year. India has a huge advantage over a plentiful human resource in the pharmaceutical industry, including many scientists and engineers. The country is providing about 80 percent of the world’s AIDS-fighting drugs, and the potential is growing. It is possible, that Pharmacy manufacturing is the most profitable manufacturing business in India. In India, the licensing period for pharmaceuticals, foodstuffs is only about 5-7 years, thereby allowing companies to mass produce products later to reduce costs. This is completely different from the United States or many Western countries with a copyright term lasts for decades. In addition, India does not grant patents for pharmaceutical inventions that do not outperform older drugs unless scientists demonstrate it. All the before mentioned facts mean, that Indian pharmacy industry is very competitive in the world. For people, who have experiences, education and knowledge about pharmacy can start an export business with Indian drugs and other pharma products. Profits in drugs business are high and it can be very profitable and lucrative business in India. 7. Café business- Popular small business in India Cafes are spread all over India and are becoming trendy by young people who choose cafes as their destination to meet and exchange. Research has shown that 40% of young people drink coffee, simply because of the joy, suggesting that the trend toward coffee is promoted more socially, rather than preference or “need” . All these signs indicate that a coffee culture is accelerating. Opening a cafe can be good and lower cost alternative for a restaurant business. Compared with restaurants, there is more room in the market for cafes in India, because India is originally not a coffee country. Potential is huge as more an more people start to visit cafes. Having a popular cafe in the great and highly populated location can be a very profitable business in India. Young people meet and drink coffee because of the fact that Indian society is influenced by Westerners, which has helped to strengthen the major brands such as Starbucks, Costa and soon to be the brand chain. Before deciding to open our own drink shop we should equip ourselves with the necessary knowledge especially those who have not experienced in this field. It is necessary to thoroughly understand the raw material ( coffee beans) areas, compare the quality and price of each region, understand the customer’s feedback on the quality of the material. Selection of quality raw materials supply, indirect factors affect the revenue and profit of the café. Owning a perfect drink-making formula with delicious quality is one of the key factors to keep and attract more customers to the cafe. Additionally, India grows also coffee by itself. There is also possible to start coffee growing and exporting business in India. Indian coffee can compete with Brazilian, Arabian coffee. Related article: Export-import business opportunities for Indians. Attention new entrepreneur! Learn, how you can make money in import export business nowadays, enroll our 100% FREE mini-course below: Enroll and send me lesson # (1) now! 8. Steel & building materials store- traditional local business Global demand for steel is expected to rise to record levels this year, driven by strong manufacturing activity in India. India will become the world’s second largest steel producer and is also a big importer of steel. Steel sale business In recent years, India’s steel mills have recorded record highs to meet the growing demand for infrastructure, new homes and consumer goods in the country. With high growth rates, the Indian steel industry is expected to produce about 300 million tonnes by 2029-2030. The Indian government also paid attention to the “Indians buy Indian goods”, which emphasized the need to buy steel produced domestically, thus increasing the domestic steel consumption. The world’s steel industry is turning to electric furnaces because of lower carbon emissions. The rise of the auto industry also boosted domestic demand for steel. In addition, India also exploits construction materials such as sand, stone, and cement. From the previous, it is clear, that having a traditional local store for steel and building materials can be a good, stable and profitable business in India. It is so because the Indian middle class is rising and constructions and building business sees stable growth. But open a building material store requires a significant amount of capital. Most people do not have the money necessary to start a business in this area. So if we can not meet this capital, we shall have a strategy to raise capital effectively and thoroughly from the bank, relatives, or combine business with others. 9. Mobile phone business India is becoming one of the hottest mobile markets in the world. The number of mobile users in India is roughly the size of the US population, and the number of users is expected to increase substantially in the future. India has 650 million mobile users, but just over 300 million people own smartphones and that number will increase by more than 50% over the next few years. This is a great opportunity for smartphone makers. This is also good news for importers and exporters and also for those who are dealing with phone repairs International brands like Samsung, Apple, Oppo, Vivo and Xiaomi are all trying to compete with Indian brands like Micromax. At present, Samsung holds nearly 25% market share in this country. iPhone is too expensive for most Indian people. However, Apple has recently started producing these smartphones in Bangalore, India’s technological capital, hoping to offer a more competitive product. Along with the diverse development of the mobile phone market, telephone repair is now considered a top career choice for young people. This is the type of business with the initial investment costs not too high but profits quickly if there are skilled workers. Mobile phone and its accessories retail and repairs is popular, easy and very accessible business for young people in India. This kind of business doesn’t require much capital, but it can be a profitable business in India already on the small scale. 10. Graphic designing business- suitable for artistic people Graphics is a field of communication in which messages are received through the visual path. Graphic design is the creation of visual solutions for means of media. Graphic designers are professionals who create business cards, leaflets, logos, leaflets, web pages, stationery and other marketing products. Business owners can use these items to attract customers and influence the market. A graphic designer understands the importance of these items to further refine our business. If the image conveys a good business message, it helps the business bring an impressive identity towards the target audience. With design elements such as colors, fonts, and spaces combined carefully, brochures can enhance business success. Graphical design can be a good choice for a person who has artistic talent. This kind of business is not suitable for everyone. But if you are talented in art and you have the necessary skills, then this business can be for you the most profitable business in India with low investment. 11. Interior decoration store- another stable local business in India In India, the land of many billionaires, rich people here not only have fun collecting cars, using luxury goods but also willing to spend heavily on expensive villas, full facilities, to express their level. Furniture is one of the most high-value product in an interior. If spending a remarkable amount of money, surely customers always have strict requirements on the product. Therefore, the style, design and quality of the interior elements, which make up the value of the product, are the factors that every decoration storekeeper should focus first. It is necessary to improve the ability of competitiveness and be more attractive for the store visitors. To run an interior decoration store business, It needs a good taste, understanding of the needs of the masses to choose the goods to suit the tastes. The better you are able to select the products to your store, the faster the products will sell out. We should capture and anticipate new trends in the future to timely bring the appropriate products into our store. This is the most important factor in determining the performance of an interior shop business. This kind of business is well suitable for someone, who is familiar with and passionate about the interior design. In this business, the niching down and focusing is crucial. There are too many interior styles our there, nobody can be enough familiar with all of them. Most important is to focus on that, what you know best. If you deal with the right style furniture and you are able to target the right people, then the profit margins in this business can be high. You can have profitable business In India. 12. Children toys business Children’s toys are always needed as a hobby for all children, helping children to develop their skills and intellect. Need is increasing especially for educational, intelligent and safe children’s toys. Children toy business Opening a children’s toy store is a potential business opportunity not only in India but also in many other countries. Especially for smart toys, as the social living standards go up and the care of children’s intellectual education is becoming more and more concerned. But now, in the middle of a toy forest of unknown origin; smuggled goods, imitation goods, fake; poisoned, or made from recycled plastic, the choice of educational toys for children is not simple. It is noteworthy that, as living standards improve, investments in skills and intellectual development for children are always of interest to parents. They are ready to choose their favorite children’s smart toys. This is a great opportunity for those who trade those items. It can be a profitable business in India and in other countries. In addition, the production of children’s toys is not only a business to pick up more money, but also a humanitarian work to support the poor children around the world. So, the demand for high quality, safe and smart toys is increasing not only in India but also elsewhere. For Indian local people, it means, they can open online or offline shops. Also, as India is also great manufactures of toys, then here is possible to start exporting children toys. 13. Real estate- expensive, but highly profitable business in India Real estate business is the investment of capital to carry out construction activities, purchase, receive transfer for sale, transfer; lease, sublease real estate objects. After a new real estate object is built then there are also different services related to real estate. Providing real estate brokerage services; real estate trading floor services; Real estate consulting services or property management for profit purposes. For the ones, who are interested to start a real estate related business, then there are lot of options. Building and selling requires a very big amount of capital, but the returns can be also very high. On the other hand, starting as a real estate agent doesn’t require much capital, but of course, also the possible profits are lower. It is clear, that there are great business opportunities in the Indian real estate sector. Real estate can be a highly profitable investment and business India, for local entrepreneurs and also for wealthy foreign entrepreneurs. The location of real estate is the leading and most important element that creates value as well as the basis for valuing real estate. Selecting a good location means that the property has a high value-growth potential, especially high valued are those locations which have rapid urbanization. The more densely populated the more cost of new real estate. The strong turnaround since the global financial crisis, as well as the open of new government investment policies, has helped the Indian real estate market to win the hearts of many foreign investors. . India is the brightest star in the Asia-Pacific, and key markets targeted by investors include Mumbai, NCR and Bangalore, with more than two-thirds of capital flowing into these cities. Much of this capital inflows are flowing into office buildings and residential areas which are being developed. 14. Wedding planning- glamorous & profitable business in India The wedding business is booming in India. This is also a new type of business, which did not exist a few decades ago. Wedding plan Business With rising incomes, modern couples are bolder in investing in their happy days. People choose to find a wedding consultant to organize their wedding. More and more people are investing in this field, making the market vibrant. In this field, the location is considered to be one of the first important factors determining the success of the business. In India, weddings are a way of expressing social status. Although every year there are 10 million weddings held in India, some families may still spend 20-30% of their lifetime income on weddings. Wedding ceremonies, ceremonies, rings, Hindu rituals or other religious ceremonies usually last a few days. The growth of the Internet users in India is an important factor boosting the wedding industry in this country. People are using the internet extensively to find information about weddings and Western-style meeting rooms ( altars) – a trend that is also gaining the attention of the wealthy people in India. . More and more couples in India want to approach and experience this new experience in their wedding. If you are well aware of the wedding styles and ceremonies in western countries, then this can be your chance. for the weddings, people are not saving the money. In this business, big money is turning. This is a highly profitable business in India for years to come. 15. Jewelry shop With the gold rush in India, it is not surprising that this is the second largest import item after crude oil. Total imports of gold and silver are $ 55.7 billion for the 2012-2013 fiscal year. Indians are worshipers of gold. Farmers save money by buying gold jewelry. Many wear gold-plated rings and billionaires donate gold to temples for the sake of forgiveness. In addition to being a symbol of wealth and social status, gold is also the belief and culture of the Indian people. All of this has made India the world’s largest gold consumer. And not only the gold but Indians also like precious stones, diamonds, crystals. Why jewelry business is soo profitable The jewelry business offers a great reward because the need of being beautiful, glamorous is becoming very important. Jewelry in India reflects the social status and class. There is a need not only for cheap jewelry but also for high-end jewelry. Jewelry is like the fashion item, buyers always demanding aesthetic as well as beautiful, eye-catching and with approved quality items. Therefore, finding and choosing the source of supplying quality jewelry for your store is very important. It determines the outcome of our store business. In the old times, those who kept the jewelry shop business in India had become very wealthy. In nowadays, competition is more intense, but it can be still very lucrative and profitable business in India. Nowadays, jewelry shopkeepers, need to leverage internet technologies and sell market their products more online. Trough internet, jewelry sellers can reach to the global market. It is also possible to sell jewelry online to the very far countries 16. Export import business- most profitable business in India This is not a secret, that in export-import business, people in India and in other developing countries can make the biggest profits. This is the most profitable business in India now and in the coming years. Most profitable business in India – export/import business There are many reasons for this. In short, India manufactures a wide range of products and because India is still a developing and low-cost country, then the costs to manufacture the products are very low. But the prices for those products in western developed countries are much higher. India is becoming a new “China”. Indian Export grows fastly and India is replacing Chinese exports in many different product categories. Profit margins can be very high, sometimes 100%-300% Currently most of the Indian goods exporters to the European countries. Europe is also the best market for India now. Read- where you should export. 3 – key questions need to be answered to become successful What products you should export, to gain maximum profits from International markets. To where you should exactly export your products? How to find and reach to the buyers.

Global rules of trade provide assurance and stability. Consumers and producers know they can enjoy secure supplies and greater choice of the finished products, components, raw materials and services they use. Producers and exporters know foreign markets will remain open to them. This leads to a more prosperous, peaceful and accountable economic world. Decisions in the WTO are typically taken by consensus among all members and they are ratified by members’ parliaments. Trade frictions are channelled into the WTO’s dispute settlement process, where the focus is on interpreting agreements and commitments and how to ensure that members’ trade policies conform with them. That way, the risk of disputes spilling over into political or military conflict is reduced. By lowering trade barriers through negotiations among member governments, the WTO’s system also breaks down other barriers between peoples and trading economies. At the heart of the system – known as the multilateral trading system – are the WTO’s agreements, negotiated and signed by a large majority of the world’s trading economies, and ratified in their parliaments. These agreements are the legal foundations for global trade. Essentially, they are contracts, guaranteeing WTO members important trade rights. They also bind governments to keep their trade policies transparent and predictable which is to everybody’s benefit. The agreements provide a stable and transparent framework to help producers of goods and services, exporters and importers conduct their business. The goal is to improve the welfare of the peoples of the WTO’s member

Trade and trade agreements can be a useful mechanism to support women’s economic empowerment and thus boost economic growth and poverty reduction around the world, Director-General Roberto Azevêdo said during a workshop on “Gender Considerations in Trade Agreements” held at the WTO on 28 March. DG Azevêdo highlights role of trade agreements in enhancing women’s empowerment DG Azevêdo highlights role of trade agreements in enhancing women’s empowerment More Women and trade #Tradeforwomen “There is a growing recognition that trade and trade rules can be a useful mechanism to support women’s economic empowerment. The 2017 Buenos Aires Declaration on Trade and Women’s Economic Empowerment should take credit for this shift in attitudes,” DG Azevêdo said. “122 members and observers have now signed that declaration. It has given the issue real momentum at the WTO. The Declaration identified various instruments that can help us better understand the links between trade and women’s economic empowerment. And members have been following through.” DG Azevêdo spoke at the opening session of the workshop co-organized by Iceland, Botswana and the United Nations Conference on Trade and Development (UNCTAD) in cooperation with the WTO and the International Trade Centre (ITC). “I hope that today’s discussions can increase understanding and help to trigger new ideas on how women could benefit more from trade across the board. One thing is clear. All the evidence shows that giving women the same opportunities as men improves competitiveness and productivity. In turn, this boosts economic growth and poverty reduction,” he added. His full speech is available here. “We are in a learning curve,” noted Harald Aspelund, Ambassador and Permanent Representative of Iceland to the WTO. “Until quite recently, the word gender was not very often pronounced close to the word trade. Fortunately, this is changing rapidly, and gender concerns are becoming more of a central issue in our trade agendas. We have come to realize that no topic is gender neutral and that trade can play an important role to increase women’s empowerment.” Isabelle Durant, Deputy Secretary-General of UNCTAD, stressed the importance of data in examining women’s participation in international trade from various angles and noted that not all gender issues can be looked at through a trade perspective. “Although trade policies should be used to help empower women, this is not a panacea because policy makers cannot address all gender issues through trade. This brings us back to the importance of national policies that must be undertaken with regards to education, women and girls’ access to education, digitization, information, economic opportunities and so forth,” she said. Arancha González, Executive Director of ITC, highlighted the specific gender dimension of small and medium enterprise (SME) participation in international trade. “There are specific barriers that affect women – regulatory barriers in the form of laws and regulations that are discriminatory; there are cultural biases; there is different access to resources, to assets, to finance; there is different access to information and intelligence; and there are differences in time constraints. As a result, businesses run by women are smaller in size than the average business run by men, making women’s businesses more sensitive to fixed trade costs,” she stressed. Sefatlhego Matebekwane, Agricultural Attachée of Botswana, said: “We need events such as this seminar today to deepen our understanding, share experiences and lessons learned in terms of women’s empowerment. We know that there is not a one-size-fits-all solution. Therefore, we have to come up with policies that affect different societies differently. The seminar today allows us to analyze the steps taken so far and to ensure that we have enough knowledge and data to design inclusive trade policies that leave no one behind.” During the event, speakers explored the role of free trade agreements (FTAs) in promoting gender equality and what has been achieved so far in terms of regional integration agreements and preferential trade schemes. They also discussed new ideas on ways the inclusion of gender issues in trade agreements may result in greater impact for women in practical terms